We are implementing a range of initiatives for sustainable coffee production: Vinay Nair, Costa Coffee
global coffee prices are rising, India’s coffee industry has an opportunity to innovate and diversify its offerings, says Vinay Nair, General Manager, India & Emerging International, Costa Coffee. Despite the ongoing price fluctuations, the enthusiasm for coffee, especially among younger generations, ensures that demand remains robust, he says.
In an interaction with ET Digital, Nair recognises the need to address climate change. He says the company is involved in sustainable farming practices and responsible sourcing, which helps it support biodiversity and enhance the livelihood of coffee-growing communities. Edited excerpts:
The Economic Times (ET): With coffee prices going up globally, how do you think this will impact the coffee industry in India?
Vinay Nair (VN): Rising global coffee prices present both challenges and opportunities for the industry. India's coffee industry is thriving and is highly respected worldwide, but we do not have control over global pricing dynamics. However, we have observed that despite the fluctuations, the growing enthusiasm for coffee, especially among younger generations, ensures that demand remains robust. At Costa Coffee, this shift provides an exciting opportunity for us to innovate and diversify our offerings. We are enhancing our partnerships with local farmers and focusing on cost-effective, environmentally friendly sourcing methods.
ET: What has the trajectory of coffee consumption been since the pandemic in India and worldwide?
VN: The pandemic inadvertently provided a
