Myntra rolls out festive campaign ‘Dress-up Season’ with Sidharth Malhotra and Kiara Advani

financialexpress.com:

Myntra has rolled out its latest festive campaign ‘Dress-up Season’ starring actors Sidharth Malhotra and Kiara Advani ahead of their Big Fashion Festival (BFF). As per the ecommerce platform, the annual festive shopping bonanza is set to be held in October this year.

Talking about the campaign, Vijay Sharma, senior director – marketing, Myntra, said, “Fashion has always played a critical role in festivities. Any celebration starts by ‘dressing up’ for it. The campaigns bring this insight alive, inviting our audience to put fashion at the heart of their celebrations. And with Sidharth and Kiara celebrating their first Diwali as a newly married couple, we have found the perfect duo to encapsulate the essence of festivities and the role that myntra plays in their celebrations.”

The campaign is conceptualised by Myntra’s internal creative team, directed by Sunny and Shivin, and produced by Jouska.

The campaign highlights fashion’s role as a catalyst for festive indulgence, with the idea that celebrations start with dressing up for them. As part of the collaboration, the duo will feature in a series of festive ad films, representing various categories.

“Collaborating with Myntra is more than just fashion. There is something special about spreading the warmth and happiness of festivities. This effort will allow us to infuse fashion with the spirit of celebration. It’s a wonderful way to kickstart the festive season with style and elegance. This season is all about celebrating together, and I can’t wait to embark on this stylish journey with each one of you,” Sidharth Malhotra, added.

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