Nalini Unagar deletes her YouTube cooking channel after Rs 8 lakh loss, removes 250 videos

economictimes.indiatimes.com:

Nalini Unagar, a food enthusiast, recently announced her decision to end her YouTube career, leaving her followers surprised. After dedicating three years to the platform and creating over 250 videos, Nalini revealed she had invested approximately Rs 8 lakhs in building a studio kitchen, purchasing equipment, and promoting her channel. Despite her efforts, she received no significant returns, leading her to delete all her content and put her equipment up for sale.

Nalini expressed frustration over her experience, stating that success on online platforms often depends on luck and unpredictable algorithms. Her disappointment stemmed from the lack of recognition for her hard work. Reflecting on the challenges of relying on online platforms as a primary income source, Nalini warned that such ventures could fail unexpectedly, no matter the effort invested.

«I failed in my YouTube career, so I’m selling all my kitchen accessories and studio equipment. If anyone is interested in buying, please let me know.» she said in a post on X.

What netizens said

The responses reflected a mix of advice, support, and critique, showcasing the challenges of navigating the unpredictable world of online content creation. Some sympathized with her decision, acknowledging how disheartening the situation must have been, while others believed she had shut down her channel prematurely. Many pointed out that her videos could have become a source of passive income over time, as viral trends can often be unpredictable. One user even suggested