New-age ice cream Go Zero scoops up $1.5 million from existing investors
ice cream brand Go Zero has raised $1.5 million from existing investors DSG Consumer Partners, Saama Capital and V3 Investors.
The funds will be used to boost growth in the quick commerce and ecommerce sectors, as well as to expand operations into tier-I cities like Jaipur, Chandigarh, and Ahmedabad.
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“The growth that we have seen in the past 12 months has been phenomenal and proves that there is a strong demand for ‘better for you’ ice creams that taste really good. We have become one of the fastest-growing ice cream brands on quick commerce platforms such as Blinkit and Zepto, which I feel are going to become a key channel for the ice cream category as people seek convenience and instant gratification,” said Shah.
The ice cream industry in India–estimated to be around $5 billion in size this year–has witnessed the emergence of several new-age brands in recent years. Among these are Noto, Get-A-Way, Go Zero, Frubon, and Minus 30, all aiming to carve out a niche in a market long dominated by legacy players like Amul, Mother Dairy, Hindustan Unilever’s Kwality Walls, and the Jaipuria group's Cream Bell.
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