New skills that make today’s chief marketing officer armed and formidable
It is no easy task. And with the current influx of data and artificial intelligence (AI), the role is evolving. What are the new skills for today’s CMO?
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Sachin Alug, CEO, NLB Services, says some of the critical skills required in a CMO today are digital proficiency, strategic vision, data visualisation, creativity, leadership, communication and teamwork, among others.
“Among technical skills, we usually see CMOs thrive when they bring skills like marketing automation, SEO and SEM, A/B testing and automation to the table. Dependence on data and other emerging technologies like AI/ML is catalysing the marketing landscape, making major shifts in the role of a CMO. With market volatility and economic turmoils gripping every industry, a present-day CMO is expected to be a strategic partner for an organisation. The role is evolving into that of a visionary and foresightful leader who can guide a business through analysis, experimentation, insight and innovation,” Alug adds.
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Jayita Roy, VP-HR, Adecco India, says in the ever-evolving landscape of marketing, the role of the CMO is undergoing a profound transformation. Taking a broad perspective, she says there are a handful of skills that usher in a new era of marketing prowess.
“The modern CMO, as seen through this lens, is not merely a master of traditional marketing strategies but a versatile leader equipped with a diverse skill set. Digital acumen stands
