Newman’s Own invites more companies to donate 100% of their profits to charities

abcnews.go.com:

The promise is not new but it’s still hard to believe: 100% of profits from the sale of Newman’s Own foods, like salad dressings and popcorn, are donated to charity

The promise is not new, but still hard for many to believe: 100% of profits from the sale of Newman’s Own foods, like salad dressings, pasta sauce and popcorn, are donated to charity.

And to celebrate what would have been company founder Paul Newman ’s 100th birthday on Jan. 26, the Newman's Own Foundation is inviting others to join them in that commitment, as part of the 100% for Purpose Club.

In a TED talk released Thursday, Alex Amouyel, the foundation’s CEO and president, made the case for why more for-profit companies should donate all of their profits to social causes. She also pledged that the foundation will provide guidance and advice to organizations that want to make the switch.

“It is trying to be a proof point and trying to serve as a model for a completely different type of organization,” Amouyel told The Associated Press in an interview.

Newman, who was a megawatt, Oscar-winning Hollywood star and whose face adorns all the product's labels, founded the food company in 1982. When he died in 2008, he donated it to his foundation.

Newman's Own's structure is not one-of-a-kind, but it is unusual, especially in the U.S.

Companies and founders reach out informally all the time, Amouyel said, and she hopes that more will seriously consider it. An Australian company, Humanitix, also donates 100% of their profits from selling event tickets to charity and is the second founding member of The 100% for Purpose Club.

It is easier for companies to follow the Newman's Own model after Congress passed the Philanthropic Enterprise Act in 2018. The company