ONDC getting traction; five lakh sellers onboarded so far: DPIIT Secy
ONDC (open network for digital commerce) has started getting traction in the e-commerce sector and so far five lakh sellers have been onboarded on the platform, a senior official said on Friday. Secretary in the Department for Promotion of Industry and Internal Trade (DPIIT) Rajesh Kumar Singh said the ONDC was set up primarily to democratise and make digital commerce accessible to smaller players.
«It has started getting traction in the last two years. Five lakh sellers have on-boarded of which 70 per cent are small and medium sellers. In April, ONDC facilitated 7.22 million transactions,» Singh told reporters here.
The ONDC aims to promote an open platform for all aspects of e-commerce retail. It would help small retailers expand their business through e-commerce medium and reduce dominance of giants in the sector.
It is a non-profit company, which has formulated a set of standards for voluntary adoption by sellers or logistics providers or payments gateway operators.
He was addressing media after the 'ONDC Startup Mahotsav', which was organised by the department.
Singh said this collaboration is meant to ensure that startups are also able to access the network to get access to the market.
«The idea is to get the wider choice and value to the consumers and also access to all kind of sellers and not only the big ones,» he added.
Asked if big startups would overshadow smaller players, the secretary hoped that it will increasingly get traction for all types of players that comes to the e-commerce marketplace.
