ONDC’s transaction volume surges to 4.7 million: MD

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Paytm, Ola, ITC, Sleepy Owl, Boat, Swiggy, Zomato, India Post and several small aggregators. ONDC started with grocery and consumer goods, before expanding to include food and beverages, and mobility. It has now expanded its catalogue by introducing home and kitchen services, agriculture business-to-consumer products, beauty and personal care, fashion and apparel, electronics and appliances, health and wellness, financial products, etc.

Koshy said that sellers can register at ONDC and upload the catalogue of their products for free, which is not possible with current online shopping giants as they create a proprietary platform which is controlled by them. ONDC is working to create an open network to make digital commerce more democratic so that everybody will have equal opportunity. On investment requirement, Koshy said it is the service providers enrolled with ONDC that will invest on infrastructure and capacity building.

“They will do it to increase their buyer and seller base," he said. On fixing accountability, he clarified that it will be the responsibility of the service provider to handle all grievances relating to lapses in service delivery, refund for failed delivery, etc. Koshy said ONDC has no hidden interests.

“We want a broader participation like the UPI that has became a successful model by transforming banking transactions. It all happened due to digital public infrastructure," he said. ONDC is neither an application nor a software— it is a network for digital commerce with a mandate to bring all channel partners onto a single network for commuters to access and use the partners’ services.