‘One-size-fits-all’ approach not fit for deepfakes: BSA to MeitY
software industry group which counts enterprise firms like Microsoft as its clients said in its representation to the ministry of electronics and information technology (MeitY). Washington DC-headquartered software industry group BSA The Software Alliance said that business-to-business and enterprise software services may not pose the same risk to user safety and public order and that the government should consider content authenticity solutions.
Public policy solutions to address the issue of deep fakes remain unclear and continue to elude policymakers, said BSA in a letter to the ministry of electronics and IT earlier this month. The government plans to amend the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 to include regulations for deep fakes.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Professional Certificate in Product ManagementVisitMITMIT Technology Leadership and InnovationVisitIIM KozhikodeIIMK Advanced Data Science For ManagersVisitMeitY had also sent an advisory to social media intermediaries in December last year mandating the identification and removal of misinformation and deep fakes within 36 hours. Venkatesh Krishnamoorthy, country manager of India, BSA.
The Software Alliance, in a letter said that MeitY should consider the differences in the role and function of intermediaries when prescribing obligations related to the spread of deep fakes. “All intermediaries do not have the
