It’s here. The time of year when every single marketing email you’ve signed up for over the course of the last few years – to get that tempting introductory discount perhaps – comes back to haunt you. A terrifying flurry of discounts, all for a limited time only, often with an additional dose of emotional blackmail about how buying this product will make you a better person, friend, parent, sibling.
Each year, the Black Friday emails come thicker, faster and earlier, with a vigour rivalled only
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