Packaging innovations for sustainable shipping and distribution
logistics industry has experienced a significant transformation as consumer demand for sustainability has grown stronger. The era of single-use plastics and excessive packaging waste gradually led to a new paradigm: sustainable packaging.
Today, eco-conscious consumers increasingly seek brands that prioritise environmentally friendly practices, making sustainable packaging a crucial factor for business success.
Eco-friendly is a catch-all term for all kinds of packaging that is – for one reason or another – considered better for the environment.
This could be due to the material it's made from. But it could also be because it's reusable or recyclable, requires less raw material, or has a manufacturing process that is more energy efficient. Sustainable, on the other hand, refers to packaging made from materials that are renewable and compostable or otherwise biodegradable.
Certain plastics such as PET or HDPE, for example, may be recyclable and therefore considered eco-friendly. However, they can only be recycled so many times before being sent to landfill or incinerated, so they could never be considered sustainable in shipping and distribution.
Balancing the need for efficient, well-priced packaging solutions with the growing demand for eco-friendly alternatives is a delicate task. However, through innovative strategies and collaborative efforts, brands can shift toward more sustainable practices.
