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Pandemic bounceback puts ITV on course for record year of ad revenues
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ITV is on track to enjoy the best year for advertising revenues in its 66-year history as businesses pour money into marketing to drive a post-pandemic recovery, while content such as the Euro 2020 tournament proved a hit with viewers.
The UK’s biggest free-to-air commercial broadcaster said it was performing more strongly than in 2019 before Covid-19 hit, with total advertising revenue for the first nine months rising 30% year on year to £1.3bn.
The company expects total ad revenues for the year,
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