PayNearby launches platform Digital Naari to generate self-employment for women
PayNearby, a branchless banking and digital network, has launched a platform to generate sustainable self-employment for women, the company said in a statement on Saturday.
The initiative, named by the company Digital Naari, is aimed at providing additional income generation opportunities for women in rural and semi-urban areas, the statement said.
The platform will enable the ‘banker didi’ to provide a diverse range of financial and digital services to the masses. The person will have the flexibility to offer services at her convenience in terms of time, location (from home/store) and product preferences.
“Our collaborations with various livelihood missions, including Uttar Pradesh State Rural Livelihood Mission, Rajasthan Grameen Aajeevika Vikas Parishad and Grameen Foundation India, are propelling countless women towards economic independence and societal recognition through our Digital Naari app,” said Anand Kumar Bajaj, founder, MD & CEO, PayNearby.
Catering to the needs of rural women, the services include cash withdrawal, bank account opening, money transfer, recharge, assurance (insurance + assets), credit and ecommerce, facilitating their path to financial literacy and financial independence.
Aligned with the government's ‘Lakhpati Didi’ initiative, the platform seeks to onboard and uplift 100,000 women by the end of 2025, facilitating their economic empowerment, the statement said.
The goal is to help women business owners, single women and women with literacy challenges to have sustainable
