Platforms see scorching summer sending ecommerce sales soaring
summer and unprecedented heatwave conditions across the country have bumped up online demand for products like air-conditioners and coolers, boosting overall ecommerce sales, analysts and companies said.
Sales on quick-commerce platforms too have benefitted, as the purchase of products like ice creams and beverages has shot up, and as the extremely hot weather kept people indoors and away from stepping out to shop at offline stores.
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Offering CollegeCourseWebsiteMITMIT Technology Leadership and InnovationVisitIIT DelhiCertificate Programme in Data Science & Machine LearningVisitIndian School of BusinessISB Product ManagementVisitDemand for ACs, fans and coolers grew by 80%, 20% and 45%, respectively, during March and April from a year earlier on Amazon India, a spokesperson for the ecommerce platform said. At rival Flipkart, AC demand rose 50-60% in March on-year, a spokesperson for the Walmart-owned company told ET.
Amazon has witnessed 75% growth in demand for air coolers in central and southern India, the spokesperson said. Sales of tabletop and ceiling fans demand also increased.
Overall appliance sales across ecommerce platforms rose 25% in March and 28-30% in April in value, on a year-on-year basis, said Satish Meena, advisor at market intelligence firm Datum Intelligence.
This sales expansion was driven by first-time purchases in markets like Bengaluru and Hyderabad, which usually don’t see as many purchases of ACs. Both cities are witnessing
