Porsche expects around 80 pc sales in India from EVs by 2030
luxury sports car maker Porsche AG expects around 80 per cent of its sales in India to come from fully electrified vehicles by 2030 and is lining up three such new vehicles to be introduced here early next year, a senior company official said on Tuesday.
The company, which sells a range of luxury sports cars and SUVs priced between Rs 88 lakh and Rs 4.26 crore, is targeting GenZ customers, start-up entrepreneurs and women as it seeks to strengthen brand presence in India, Porsche AG Executive Board Member for Sales and Marketing Detlev von Platen told PTI in an interview.
Porsche, however, has no plans in the short to medium term to locally assemble its vehicles in India, as it is focusing on establishing and strengthening the brand in India.
«We announced that we want to be net carbon neutral by 2030. So, coming from a car manufacturer, which is more sporty-oriented, it was interesting to hear (that).
By 2025, 50 per cent of our cars will be electrified, and by 2030, we expect close to 80 per cent of our cars to be fully battery electrified,» he said. When asked if the global targets were also applicable for India or if they could be different, he said around the company's global markets the transition from ICE (internal combustion engine) to electromobility is happening at different speeds, with some regions faster and some moderate, but «in the big scheme for Porsche, it will also apply to India».
He said the adoption of electric mobility in India has been encouraging, giving the company confidence to do well in the segment.
«We were very happy to see that the (all electric) Taycan, which was also introduced to India, became very successful...and accounts for more than 10 per cent of our deliveries in India.
