Powered by SUVs, Mahindra outruns Hyundai to clinch silver in PV race
Mahindra & Mahindra (M&M), driven by strong demand for its range of SUVs, raced past Korean rival Hyundai Motor in February to grab the second spot in India's passenger vehicle market behind leader Maurti Suzuki.
The Mumbai-based manufacturer of the XUV700 and Thar Roxx SUVs sold 50,420 passenger vehicles, up 19% from a year earlier, in a month when industry sales were estimated to be subdued, growing just around 2% amid tepid consumer demand.
The local unit of Hyundai posted a 5% fall in sales volume at 47,727 units. Industry insiders said this was the first time when Mahindra has come in second in terms of monthly sales in the Indian passenger vehicle market. Sales at Maruti Suzuki remained almost flat from a year earlier at 160,791 units.
Tax Reforms Boost
Tata Motors posted a 9% fall at 46,435 units. These numbers represent the vehicles that automakers dispatched to their dealerships, and not retail sales that they usually don’t report.
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