Puma India onboards Shanaya Kapoor as its new brand ambassador

economictimes.indiatimes.com:

Puma India has on-boarded budding actor Shanaya Kapoor as its new brand ambassador to deepen its connect with Gen Z consumers in the country. Shanaya will front PUMA’s athleisure and performance wear, taking the sports brand a step closer to its next generation of shoppers and boosting its commitment towards connecting with youth culture. “I have always been a daredevil.

I regularly play basketball and now dabbling in tennis and badminton. I am excited to show this side of me through my association with Puma," said Kapoor. «As an active person, I find it extremely important to feel comfortable yet fashion-forward.

I have so many ideas for projects and campaigns that I will be taking part in and will bring them to life with my Puma family this year.” She is set to star in two Indian film productions and will make her debut with a Telegu-Malayalam film with actor Mohanlal. She will also make her OTT debut in Karan Johar's Student of the Year 3 franchise. As part of her association with Puma, Shanaya also announced her debut on the popular multimedia messaging app Snapchat.

Through her public account, Shanaya will engage with her Snapchat audience and give exclusive and unfiltered glimpses of her life, and her partnership with the sports brand. The 23-year old already has 1.8 million followers on Instagram. According to a Bain & Company report on E-Retail in 2022, one in three online shoppers in India is Gen Z.

“Gen Z are digital natives. Their influences on entertainment, shopping, education, fitness, food, and wellbeing are shaped and cultured differently. This cohort requires a distinct language of expression.