Pune’s Goel Ganga developer ventures into rental segment
Goel Ganga Developments has ventured into the rental segment to offer last-mile support to people looking out for a place to rent in Pune. The new venture called Goel Ganga Rent Easy is a full-stack platform, which also has separate verticals for buying and selling properties. The rental market is considered as growing segment in Indian real estate as in most of the major cities in India, close to 35% of the inhabitants prefer to rent out a space.
In cities such as Pune, which has a higher share of migrant workforce, the importance of the rental market increases further. “With Rent Easy, we want to give a hassle-free experience to our users and manage all their pain areas across search, identification, and closure diligently. The platform will offer professional advisory services keeping buyer convenience at the core,” company’s director, Gunjan Goel said.
Rent Easy will offer a wide range of properties under one platform. It will have a transparent pricing mechanism with no hidden costs involved. To further enable users to make better decisions, analytics and data-backed insights are provided.
In major economies such as UAE, Germany, and Singapore, the rental segment comprises 50% of the overall demand. In other markets such as USA and UK over 40% of the demand emanates from the rental space. In contrast, the market is relatively smaller in India despite underlying potential.
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