Rise of sustainable entrepreneurship: How Eco-friendly businesses are revolutionising industries
sustainability is everywhere. As climate change accelerates and environmental concerns deepen, the demand for solutions that benefit both people and the planet has reached a tipping point. In response, a new wave of businesses is rising—enterprises that embed sustainability into their core, not just as a trend but as a transformative business model. This is the age of sustainable entrepreneurship, where innovation and responsibility merge to revolutionise industries.
The urgent call for change
Traditional business models, focused solely on profit, have prioritised short-term gains, leaving a trail of environmental degradation—depleting resources, increasing carbon emissions, and creating mountains of waste. Sustainable entrepreneurs are rewriting this narrative. They understand that «business as usual» will not cut it anymore.
Instead of treating sustainability as an afterthought, this new generation of founders is building ventures that are green from the ground up—through business models, supply chains, operations, and products. Profit remains a priority, but not at the planet's expense. Reducing carbon footprints, ensuring resource efficiency, and minimising waste are equally critical goals.
What’s driving the shift?
The rise of sustainable entrepreneurship is driven by three key forces:
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