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livemint.com / 2 years ago
livemint.com / 2 years ago
livemint.com / 2 years ago
livemint.com / 2 years ago
RK Swamy IPO opens tomorrow. 10 things to know before subscribing to the issue
RK Swamy will open for subscription on Monday. The issue closes on March 6. Through the public offer, the company plans to raise around Rs 423 crore. Here are 10 things to know about Mukka Proteins IPO before subscribing to the issue.
1) What is the business overview of RK Swamy?
RK Swamy is one of India’s largest integrated marketing services providers, offering a single-window solution for creative, media, data analytics and market research services.
2) What is the industry overview of RK Swamy?
According to the CRISIL Report, the marketing services market in India grew at a CAGR of 5.6% between fiscals 2019 and 2023, reaching Rs 1.93 lakh crore in FY23. Corporate revenue of 748 listed entities grew at a CAGR of 8.9% during the same period, which resulted in companies spending more on marketing activities, where advertisements form the biggest chunk of the overall marketing services market.
3) What is the size of RK Swamy IPO?
The IPO is a combination of fresh equity issue of 60 lakh shares and an offer for sale of 87 lakh shares.
4) What is the price band for RK Swamy IPO?
RK Swamy has fixed a price band of Rs 270-288 per share for its maiden public offer. At the upper end, the company plans to raise Rs 423 crore.
RK Swamy IPO: Marketing services company raises Rs 187 crore from anchor investors
5) What is the structure of RK Swamy IPO?
About 75% of the offer is reserved for qualified institutional buyers, 15% for non-institutional investors and the rest 10% for retail investors.
6) How is the
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RK Swamy bets on integrated advertising model as global agency giants split media and creative
Subscribe to enjoy similar stories.Homegrown advertising group RK Swamy Ltd is betting on its integrated marketing model to drive growth over the next few years, combining media, creative and other advertising services even as the ‘Big Four’ agency networks increasingly separate those businesses.“We never did disaggregated media and creative [although] that was an option 20 years ago,” Shekhar Swamy, MD and group CEO of RK Swamy Ltd told Mint in an interview.“How can you disaggregate the two? The media function holds a lot of data, and then when media and creative walk separately, it creates a lot of tension. This is not a sensible model for a client.”RK Swamy’s clients include Magicbricks, Polycab, and several government institutions and PSUs such as LIC.The company reported a 15% jump in annual revenue for FY26 to ₹351.73 crore, while profit before tax and exceptional items rose 30% year-on-year to ₹32.2 crore.
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SpaceX, Anthropic and OpenAI’s sprint to go public defines the AI boom’s big day
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21.05 / 09:47
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FPIs exit Korea & Taiwan: Is India ready for the flow rotation?
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PI Industries’ weak core business keeps investors on edge
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‘Should I Marry a Murderer?’ has left audiences stunned but what they saw wasn’t all that bizarre
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Forensic audits support corporate-fraud probes and IBC cases but still lack enforceable standards
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