RK Swamy IPO opens tomorrow. 10 things to know before subscribing to the issue

economictimes.indiatimes.com:

RK Swamy will open for subscription on Monday. The issue closes on March 6. Through the public offer, the company plans to raise around Rs 423 crore. Here are 10 things to know about Mukka Proteins IPO before subscribing to the issue.

1) What is the business overview of RK Swamy?

RK Swamy is one of India’s largest integrated marketing services providers, offering a single-window solution for creative, media, data analytics and market research services.

2) What is the industry overview of RK Swamy?

According to the CRISIL Report, the marketing services market in India grew at a CAGR of 5.6% between fiscals 2019 and 2023, reaching Rs 1.93 lakh crore in FY23. Corporate revenue of 748 listed entities grew at a CAGR of 8.9% during the same period, which resulted in companies spending more on marketing activities, where advertisements form the biggest chunk of the overall marketing services market.

3) What is the size of RK Swamy IPO?

The IPO is a combination of fresh equity issue of 60 lakh shares and an offer for sale of 87 lakh shares.

4) What is the price band for RK Swamy IPO?

RK Swamy has fixed a price band of Rs 270-288 per share for its maiden public offer. At the upper end, the company plans to raise Rs 423 crore.
RK Swamy IPO: Marketing services company raises Rs 187 crore from anchor investors

5) What is the structure of RK Swamy IPO?

About 75% of the offer is reserved for qualified institutional buyers, 15% for non-institutional investors and the rest 10% for retail investors.

6) How is the