

Rohit Jain takes charge of Lionsgate Play in Starz Asia reset
Subscribe to enjoy similar stories. Canadian-American entertainment company Starz Entertainment Corp., formerly Lions Gate Entertainment Corporation, has sold Lionsgate Play—its streaming platform in South Asia and Southeast Asia—to Rohit Jain, president of Lionsgate Play Asia.
All other Lionsgate film and television businesses in India and Southeast Asia will remain with the studio. Jain will transition fully to managing Lionsgate Play and exit Lionsgate as part of the transaction, the company said in a statement.
The deal places Lionsgate Play under founder-led ownership, with a sharper focus on Asia’s fast-evolving digital entertainment market, the company added. Lionsgate Play is estimated to command a subscriber base of 5 million and has invested around $100 million in content for South Asia over the past few years.
Under a multi-year agreement, Lionsgate will license the Lionsgate Play brand name to the platform and provide access to its films and television series. This will allow Lionsgate Play to continue scaling in what the company described as one of the world’s most dynamic streaming territories, it added.
“We thank Rohit for his outstanding leadership in building and scaling Lionsgate’s business in India over the past eight years," Lionsgate chief operating officer Brian Goldsmith said. “Under his stewardship, the Lionsgate brand has gained greater resonance with audiences in South Asia and Southeast Asia, and Lionsgate Play has emerged as a distinctive premium streaming platform in one of the world’s fastest-growing digital entertainment markets." Jain said Lionsgate Play has established itself as a leading destination for Hollywood content in India and is now positioned to expand beyond that, shaping a
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