Roll Up To Win? Tim Hortons says $55K boat win email was ‘human error’
Tim Hortons is under fire again for mistakenly telling some customers they had won big in a contest – the second time in over a year that the coffee chain has made such an error.
Some customers in Canada got an email Wednesday congratulating them for winning a fishing boat and trailer worth nearly $55,000 as part of the Roll Up To Win contest.
They were later informed that the email was incorrect, leaving a bad taste in their mouth.
A Tim Hortons spokesperson confirmed to Global News Thursday morning that the incorrect emails sent Wednesday to some customers were because of “human error.”
“We developed a Roll Up To Win recap email message with the best intentions of giving our guests a fun overview of their 2024 play history,” Michael Oliveira, director of communications at Tim Hortons, said in an emailed response to Global News.
“Unfortunately, there was a human error that resulted in some guests receiving some incorrect information in their recap message.”
This came after an email apologizing to customers Wednesday for the mistake stated that “technical errors may have resulted in incorrect information” about rolls or prizes being included in a previous email recap related to the contest.
Andrew Casey, a longtime Tim Hortons customer, said he just recently got on their app and started taking part in the contest.
He was having his morning coffee when he got the good news about the boat prize.
“I was so excited because it was going to be life-changing for us,” Casey, 47, from Trenton, Ont., said in an interview with Global News Thursday.
Being on disability and with his son off to college next year, Casey said winning the prize would have been “fantastic” in helping his family pay off bills.
“This is the first time I’ve
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