Rumble CEO joins Musk's advertising antitrust suit going after 'harmful monopoly'

foxbusiness.com:

Rumble CEO and founder Chris Pavlovski explains why he and other platforms are taking action against an illegal advertising method used by Google.

Social media platform Rumble joined Elon Musk's X in filing a lawsuit against the Global Alliance for Responsible Media (GARM) alleging the global advertising group is violating antitrust laws by illegally boycotting certain companies and platforms.

Rumble CEO and founder Chris Pavolvski said in an appearance on FOX Business Network's "The Big Money Show" that the World Federation of Advertisers, which created the GARM consortium to serve member advertisers, have improperly used brand safety standards to effectively boycott certain platforms.

«Once you have a huge consortium that creates a monopoly across all the big ad budgets that dictate that brand safety standard, they then can now discriminate against certain voices on other platforms,» Pavolvski said. 

«If they don't like what some speech might happen on Rumble or X, they can say, we're not going to touch that. Which then causes advertising rates to go higher because now they're only accessing a certain portion of the market and then drives higher prices for their shareholders and their brands,» he explained. 

ELON MUSK'S X FILES ANTITRUST LAWSUIT AGAINST WORLDWIDE ADVERTISING GROUP

Rumble joined the lawsuit against GARM, alleging the advertising consortium has acted as an illegal monopoly. (Photographer: Tiffany Hagler-Geard/Bloomberg via Getty Images / Getty Images)

«This harms the advertisers, the shareholders, it creates higher fees for the agencies and also harms Rumble creators, and Rumble viewers and the Rumble platform,» he added.

Pavolvski said that the Sherman Act, a federal antitrust law that prohibits