Bade Miyan Chote Miyan (backed by Bhagnani), Maidaan, Yodha, Sarfira, Auron Mein Kahan Dum Tha, and most recently, Khel Khel Mein, have tanked at the box office. That said, with the impressive numbers for films like Stree 2, and Kalki 2898 AD earlier, industry experts say well-made films that have upped the game on scale and spectacle along with compelling stories, are finding their audience.
"The kind of films that have clicked are the honest films, well told, well priced and with robust word-of-mouth. It's not about who, as much as it is about what," producer Tanuj Garg of Ellipsis Entertainment said.
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