Sachin Tendulkar falls victim to deepfake video
Sachin Tendulkar has become the latest victim of deepfakes after a video went viral showing the former Indian cricketer endorsing a gaming app called Skyward Aviator Quest.
In the video, Tendulkar is seen promoting the app saying his daughter Sara uses it to make daily gains to the tune of Rs 1.8 lakh by predicting the outcome of the game.
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“These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers. Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the spread of misinformation and deepfakes,” he said on X (formerly Twitter).
Minister of state for information technology Rajeev Chandrasekhar responded on X saying the ministry will implement tighter rules under the IT Act to ensure compliance by platforms.
“Thank you @sachin_rt for this tweet. #DeepFakes and misinformation powered by #AI are a threat to Safety&Trust of Indian users and represents harm & legal violation that platforms hv to prevent and take down. Recent Advisory by @GoI_MeitY requires platforms to comply wth this 100%. We will be shortly notifying tighter rules under the IT Act to ensure compliance by platforms,” he said.
Tendulkar joins the long list of celebrities and public figures who have fallen prey to deepfakes, which includes Rashmika
