Samsung's latest foldable devices - Galaxy Z Flip5 and Z Fold5- to be made in India

economictimes.indiatimes.com:

Samsung will be making its latest foldable smartphones locally in India, serving a growing base of premium smartphone users, and pursuing an aggressive market strategy with presence across 10,000 retail stores to tap into the hinterlands, senior executives of the company said. «The new devices were made possible because of world class R&D and manufacturing capabilities, especially in India. I am happy to announce that both the Galaxy Z Flip5 and Z Fold5 will be manufactured in our Noida factory in India,» Samsung Southwest Asia CEO, JB Park said. Park added that Samsung is the fastest growing smartphone brand in the premium segment in India. «More and more Indians are looking to upgrade to premium devices,» he said. Now in its fifth iteration, the latest foldables that includes the Samsung Galaxy Z Flip5 and ZFold5 comes with incremental upgrades such as a faster processor, thinner and lighter body, and a brighter display.

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To make them more palatable for the value-conscious Indian buyers in rural markets, Samsung has kept the effective pseens lower than the previous generation through upgrade bonuses, no-cost installment schemes and cashbacks from banks, the company announced. «We have seen uptakes of foldables not only in tier 1 and tier 2 cities, but also in the hinterlands. For example, we saw users using our Flip phone even in a small town like Churu in Rajasthan,» said Aditya Babbar, senior director, mobile business, Samsung India. «We are