«Now, the mindset has changed rampantly. Today, as the leading wood panel manufacturer in the country, we believe that the opportunity in front of us is tremendous and we are barely at the tip of the iceberg,» says Keshav Bhajanka, ED, Century Plyboards.
When you started your journey in the business, how has the trend changed since then? How are you seeing in terms of the difference that has come in in the industry since then as well?
I think that there has been a sea change in the industry from the point when I joined to now. I think that the scales have changed massively. And earlier when you talk about the wood panel industry, there was always this thought about limitation about how the industry is small, how the industry is unlikely to become to the scale of what it could be in other countries and so on so forth.
Now, the mindset has changed rampantly. Today, as the leading wood panel manufacturer in the country, we believe that the opportunity in front of us is tremendous and we are barely at the tip of the iceberg. So, I think in terms of scale when I joined I think a thousand crore used to be an aspirational turnover and today we are talking about doing a 12,000 crore turnover by the year 2031.
Absolutely, that was one of my questions as well, but 12,000 crores,