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Shop workers become TikTok stars with home-spun video clips
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Step aside Kim Kardashian and Joe Wicks, retailers are turning shop floor managers into the new influencers, as their home-spun video clips are building a huge fanbase on social media.
Marks & Spencer has Craig Field at its store in Longbridge, whose enthusiastic TikTok clip about how to use self-scanning technology went viral, garnering more than 1.3m views; at the Superdrug White Rose store in Leeds, the staff TikTok stars have more followers than the health and beauty chain’s corporate
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