Shoppers Stop aims to open 60 new INTUNE stores in FY25
Shoppers Stop aims to capitalise on mass premium opportunities, disrupting India's value fashion landscape, according to the latest annual report of the K Raheja Corp group firm.
Shoppers Stop, which competes with similar value formats as Trent's Zudio and Landmark of Max Fashion, is leveraging real-time insights, enabling frequent product drops and assortment refinements to stay ahead, it added.
«We are targeting 60 new stores in FY2024-25 backed by strategic investments in merchandising, store operations, and customer analytics capabilities,» the company said.
Shoppers Stop, which has opened 22 INTUNE stores within nine months of launch, said the Indian value fashion segment is witnessing an «inflection point» fuelled by the aspirations of the rapidly growing middle class.
Its Managing Director & Chief Executive Officer Kavindra Mishra said the company has «higher-than-expected results» in the first nine months of operation of INTUNE.
Besides, Shoppers Stop is also expanding its private labels to bridge the gap between aspirations and affordability.
«Our Private Apparel Brands account for approximately 19 per cent of our total apparel business, with even higher contributions in non-metro areas and newer stores. In our online channels, private brands make up over 50 per cent of the apparel business,» it said.
Besides, its beauty brand Arcelia has grown into a full-line beauty brand valued at over Rs 20 crore, offering an array of products, including fragrances, makeup, skincare, and bath & body items.
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