Sony renews exclusive media rights deal with UEFA for 3 years
kabaddi. Following the renewal, Sony Sports Network now holds rights to most of the popular football events, excluding the English Premier League (EPL) and FIFA tournaments. Media rights for the 2026 FIFA World Cup is yet to be sold.
Rajesh Kaul, chief revenue officer, distribution and international business, and head, sports business, SPNI, said the network has a longstanding commitment to showcasing the finest football content. “Since 2020, UEFA Champions League viewership in India has surged by over 51%, attributed largely to the introduction of regional language commentary.
With the forthcoming transition to a new format, featuring over 125 additional matches and up to 38 early kickoff matches per season tailored for Indian audiences, we are confident that this growth will gain momentum further. As the 'Home of Football' in India, we eagerly anticipate showcasing over 1,600 highly competitive football matches across these leagues to our viewers." Between UEFA, Bundesliga, FA Cup, Saudi Pro League, Durand Cup, and DFB Pokal (German Cup), Sony Sports Network will live telecast and stream over 1,000 football matches every year, added Kaul.
“It also helps to get distribution and subscription revenues for linear TV and OTT service, SonyLIV." UEFA properties feature some of the most popular European clubs, such as Real Madrid, Manchester United, Bayern Munich, Arsenal, Manchester City and Liverpool. In the upcoming season, the UEFA Champions League will adopt a new format, incorporating four additional clubs, bringing the total to 36 participating teams.
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