Streaming sets eyes on connected television in festive times
₹100 on its annual subscription. The platform tied up with MumbaiCha Raja for the Ganesh Chaturthi celebrations as their exclusive OTT partner, besides rolling out short-format festive originals like Duranga season two in Hindi, Chhotolok in Bengali, Prema Vimanam in Telugu. Industry experts said with the rise of connected TVs and family viewing, content preference of audiences is becoming diverse.
“Hence, OTTs are widening their content spectrum and experimenting with a lot more genres as there are takers for every kind of content now. Distribution is also a major factor to bring in a wider and diverse array of audiences," Soumya Mukherjee, chief operating officer, hoichoi said. Despite reopening of theatres, OTT platforms have several advantages, especially for family viewing, Rakesh C.K., senior vice-president, head, of SVoD and business strategy at aha Video, said.
“They provide diverse content, and exclusive releases, with the convenience of on-demand streaming. OTT platforms adapt to family preferences, ensuring a safe and flexible viewing experience at affordable prices." Connected TVs enhances this accessibility, he added. The platform that actively programs to ensure that big releases coincide with festive or holiday weekends, has adapted its pricing to cater to diverse preferences.
The mobile plan at Rs. 99 per quarter is offset by the annual premium plans for Rs. 899 that offers 4K, Dolby sound, and early content access.
Read more on livemint.com
