Swadeshi to ahimsa, locks to rockets: How Godrej won the nation's trust

economictimes.indiatimes.com:

Godrej clan with tangled cross-holdings in dozens of industries has proved with a harmonious split of business between the two branches of the family. When it's routine for heritage business families to fight tooth and nail over division of assets and businesses, the Godrej family is splitting its business, what it calls «realignment», in an exceptionally amicable manner. Adi Godrej and his brother Nadir will keep Godrej Industries that has five listed firms, while their cousins Jamshyd and Smita, who too are siblings, getting unlisted Godrej & Boyce and its affiliates as well as a land bank in Mumbai.
Also Read: Godrej family seals terms of division; Nyrika Holkar, Pirojsha Godrej emerge key next generation leaders

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In dividing the family business, the members have exhibited the same trust among themselves that the brand evokes among Indians. The history of the Godrej Group, which is in a diverse range of businesses from soaps and home appliances to real estate and satellites, straddles India's trajectory from primitive industrial economy of colonial times to an aspirational 21st century nation sending crafts to Moon and Mars.

A 'Make-in-India' entrepreneur

Godrej is one of the very few companies which go on to become synonymous with the products they make. The steel