Taste with Speed: Stonefield Flavours’ Recipe for Success

livemint.com:

Bangalore (Karnataka) [India], May 20: In the fast-paced world of food and beverage, where trends shift with the wind and consumer preferences evolve rapidly, adaptability is key. Amidst this ever-changing landscape, Stonefield Flavors stands out as a beacon of innovation, reshaping the industry with its unwavering commitment to speed and creativity. Under the leadership of CEO Sandeep Devgan and his ‘Dream Team, as he calls it, the company has swiftly risen to prominence, becoming the fastest-growing flavour manufacturing multinational from India, a testament to its visionary strategies and dedication to excellence.

Sandeep Devgan, in a candid conversation, sheds light on Stonefield's approach and the driving forces behind its success. “At Stonefield, speed and creativity are not just strategies; they are ingrained in our ethos," Sandeep begins. Speed is woven into the fabric of Stonefield's operations.

The Creation, Research, and Development Applications team employs a rapid prototype development strategy, swiftly bringing new flavours and applications to life. Meanwhile, an agile procurement team ensures the swift collection of raw materials, minimizing lead times and enhancing efficiency. Stonefield's marketing team identifies new consumer taste preferences, evolving product consumption patterns, and other market-driving insights for the R&DA team, who in turn leverage these data-driven insights to create products that resonate with consumers.