Telcos deploy tech to block all pesky messages: COAI
Telecom operators have deployed technology to block all pesky messages with immediate effect, industry body COAI said on Wednesday. The Telecom Regulatory Authority of India (TRAI) had set deadline of December 11 for telecom service provider to trace and block all messages that do no comply with its rule to stop pesky messages.
«In line with the directive issued by the Telecom Regulatory Authority of India (TRAI) on August 20, 2024, all commercial messages sent by Principle Entities (PEs) must now be fully traceable.
»Effective December 11, 2024, messages that do not have a defined or matching telemarketer (TM) chain will be blocked, reinforcing a significant step towards safer and more transparent communication channels," COAI, Director General, SP Kochhar said in a statement.
The move is expected to expected to bring long pending relief to subscribers from spam SMSes.
«To comply with TRAI's directives, all member Telecom Service Providers (TSPs) of COAI have successfully deployed the necessary technical solutions and have been technically ready to implement the PE-TM binding process,» Kochhar said.
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