The five pillars of the creator economy

Subscribe to enjoy similar stories. There are five pillars of the creator economy. So far in this book, we have been talking from the point of view of the creator, but the remaining four pillars govern how the creator interacts with the other parts of the ecosystem—of how the creator is making money, where the brands are coming in and how the ecosystem functions for the tech that is enabling all of this, with the audience never leaving the centre stage.

Find a voice on a platform that you are the best at. Double down on it. Rinse and repeat.

James Clear, the author of Atomic Habits, is a classic example. Atomic Habits was released early in the year 2018, and for six years after that, all that James did was consistently write his newsletter. As of January 2024, he has over 3 million subscribers to his newsletter.

At this point, in February 2024, James went on to a different vertical and launched his app called ‘Atoms’, taking all the principles from his book, and being a daily guide to help people form better habits. No reels, threads or long form videos. Just the same thing, over and over again.

To paraphrase none other than James Clear, ‘Do less, but better’. The platforms that disrupted the marketplace didn’t start with the intention of doing so. They simply identified a small market gap, listened to customer feedback, innovated, and iterated.

And, day by day, they sparked a movement and caused massive disruption. Thus, as an innovator, it is important to bring platforms that address gaps for the audience and help them connect better. An excellent example of this is Kajabi, a SaaS (Software as a Service) company that develops a platform for creators to create, market and sell digital content.