The life insurance need gap has hit a record high

investmentnews.com:

Americans’ need for life insurance continues to grow, with a record-high number of US adults recognizing they don’t have enough coverage, according to new research from Limra.

In the 2024 Insurance Barometer Study by Life Happens and Limra, approximately half of US adults currently hold life insurance policies. However, the study also highlights a significant coverage gap, with a record 42 percent of American adults, roughly 102 million, acknowledging the need for additional life insurance.

Conducted in January 2024, the survey included nearly 5,000 adult consumers responsible for their household’s financial decisions.

The poll found middle-income Americans earning between $50,000 and $149,999 annually, making up 40 percent or about 50 million adults, recognize a gap in their coverage. Within that cohort, about 54 percent expressed intentions to purchase life insurance within the year, compared to 37 percent of the general population.

“These households are more likely to own life insurance and more likely to recognize the important role life insurance plays in their family’s financial security,” John Carroll, senior vice president, head of Life & Annuities at Limra and LOMA, said in a statement. “Yet, like other consumers, they have little understanding about what and how much life insurance they should buy or how much it actually costs.”

That confusion was clear among 72 percent of Americans who overestimated the cost of a basic term life insurance policy, with younger Americans often believing it costs three times more than it does. Over half of the respondents admitted their cost estimates were based on gut instinct or wild guesses.

“With the need-gap for life insurance, is a knowledge gap — 44% of people admit being