The Masters adds two hours of weekend coverage on Paramount+
The Masters and CBS are expanding weekend coverage by five hours from Augusta National
The Masters and CBS are expanding television coverage next year by five hours, which includes two hours on Saturday and Sunday through the Paramount+ streaming service of CBS.
Augusta National also announced Tuesday another high-level corporate partner in Bank of America, bringing to four the number of “champion partners” for the major that attracts the largest viewing audience in golf.
The addition of Bank of America does not affect the commercial load. The Masters said the broadcast will continue with only four minutes of commercials each hour.
“The Masters Tournament has had the great fortune of enjoying an extraordinary relationship with CBS Sports for nearly 70 years,” said Fred Ridley, chairman of Augusta National and the Masters. ”Alongside our friends at the network, we are pleased to extend the tournament’s weekend coverage and ultimately deliver more live golf for Masters fans.”
CBS will add an hour to Saturday's broadcast. It will go from 2 p.m. to 7 p.m. EDT next year, instead of starting at 3 p.m. The third and fourth rounds will be shown exclusively on Paramount+ from noon until 2 p.m., and will remain available on the streaming service through the 7 p.m. conclusion.
That brings the total coverage to 23 hours, which includes 3 p.m. to 7:30 p.m. on Thursday and Friday broadcast by ESPN.
CBS also produces the expansive digital coverage through The Masters app that includes such features as Amen Corner, holes 4-6, holes 15-16 and featured pairings.
CBS has made its live coverage of sporting events available on Paramount+. The additional two hours on the weekend will be part of its exclusive content, the first time it has
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