This country has eclipsed Egypt as the most visited country in Africa
That has officially given it the edge over Egypt, the previous tourism leader on the continent, and who also shattered its own arrival record, welcoming 15.7 million visitors in 2024. While no governing body tracks arrival numbers for every African nation, both UN Tourism and the World Travel & Tourism Council confirm that North African nations outpace sub-Saharan ones in terms of tourism volume.
Morocco’s new tourism benchmark marks an astounding 20% jump from 2023 and more than a 33% increase over 2019 pre-pandemic levels when the Arabian destination received 13 million visitors. It has also put the Kingdom of Light two years ahead of its tourism projections.
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“These remarkable figures represent a major step towards our goal of positioning Morocco among the top 15 global tourist destinations,” Tourism Minister Fatim-Zahra Ammor said in a press release. (To make the top 15 currently, Morocco would have to unseat Japan, which received 25 million international tourists in 2023, the most recent year for which UN Tourism data is available.)
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