Jennifer Wang spends most of her days as a pharmacist at Toronto General Hospital, but in her downtime, she’s creating content, working with brands and earning more than five figures through her social media side hustle.
Wang, 32, originally started posting photos of her outfits on Instagram about 10 years ago while she was in pharmacy school. But she said it wasn’t until the past few years, when she started producing content for TikTok and YouTube, that her side hustle really took off as an income-producing venture.
“It was my ‘What’s not worth buying at Artizia?’ video that (went viral),” Wang recounted, “It got probably over one million views on TikTok.”
Wang’s content, which often involves her advising her viewers on what clothing not to buy or recommending items for their quality and value for money, focuses on “de-influencing,” or consuming mindfully in order to fight textile pollution.
As an example, she mentioned finding a “super sheer” Merino wool sweater at The Row, the luxury fashion label established by the Olsen twins, and compared it to a more affordable and higher-quality version she spotted at Japanese casual wear retailer Uniqlo.
She said the income she brings in from her side hustle varies from month-to-month but is “definitely over five figures.”
Recent data from Coast Capital Savings Federal Credit Union and the non-profit Financial Resilience Institute indicated 48 per cent of 18- to 24-year-olds and 41 per cent of 25- to 34-year-olds took on side gigs in the last year. In comparison, just one-third of all Canadians polled reported the same.
The most recent Royal Bank of Canada small business poll also found there are more aspiring entrepreneurs under the age of 35 than any other age group. They are
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