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Many content creators rely on TikTok for income and audience growth. The ban would disrupt their ability to reach and engage with their audience, leading to potential financial hardships.
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Small businesses use TikTok to promote products and services to a wide and engaged audience. The ban would force these businesses to find alternative marketing strategies, which may not be as effective or cost-efficient.
The loss of TikTok would eliminate a significant revenue stream for many creators and small businesses. The estimated $1.3 billion in monthly revenue loss underscores the platform's economic importance.
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