TikTok to start labeling AI-generated content as technology becomes more universal
TikTok says it’s going to start automatically labeling content that’s made by artificial intelligence when it’s uploaded from certain platforms
TikTok will begin labeling content created using artificial intelligence when it's been uploaded from outside its own platform in an attempt to combat misinformation.
“AI enables incredible creative opportunities, but can confuse or mislead viewers if they don’t know content was AI-generated,” the company said in a prepared statement Thursday. “Labeling helps make that context clear—which is why we label AIGC made with TikTok AI effects, and have required creators to label realistic AIGC for over a year.”
TikTok's shift in policy is part of an broader attempt in the technology industry to provide more safeguards for AI usage. In February Meta announced that it was working with industry partners on technical standards that will make it easier to identify images and eventually video and audio generated by artificial intelligence tools. Users on Facebook and Instagram users would see labels on AI-generated images.
Google said last year that AI labels are coming to YouTube and its other platforms.
A push for digital watermarking and labeling of AI-generated content was also part of an executive order that U.S. President Joe Biden signed in October.
TikTok is teaming up with the Coalition for Content Provenance and Authenticity and will use their Content Credentials technology.
The company said that the technology can attach metadata to content, which it can use to instantly recognize and label AI-generated content. TikTok said it began to deploy the technology Thursday on images and videos and will be coming to audio-only content soon.
In coming months, Content Credentials will
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