TikTok videos promoting steroid use have millions of views, says report criticized by the company
TikTok has become a key marketing channel for vendors promoting steroids and other bodybuilding drugs to millions of the app’s users, according to a report released Thursday that the social media company disputes
NEW YORK — TikTok has become a key marketing channel for vendors promoting steroids and other bodybuilding drugs to millions of the app's users, according to a report released Thursday that the social media company disputes.
In the study, the nonprofit Center for Countering Digital Hate says popular videos encouraging use of the products for aesthetic or athletic gain are being posted by influencers who often downplay the risks associated with them. It follows a warning issued by the U.S. Food and Drug Administration in April about performance-enhancing drugs being marketed to teenagers and young adults on social media platforms.
“They’re being marketed to young men by influencers who are deliberately saying, ‘If you want to be like Captain America, you’ve got to take these drugs’,” CCDH founder and CEO Imran Ahmed said.
The findings from the study show TikTok videos — under certain hashtags — promoting what researchers called “steroid-like drugs” have racked up more than 587 million views in the U.S. during the past three years, with 72% of those views coming from users aged 18 to 24. The report also alleges that several dozen influencers promoted websites that sold the drugs either directly or through affiliate marketing schemes that could allow them to benefit from sales.
TikTok spokesperson Ben Rathe criticized the report, saying the group’s methodology doesn’t distinguish between harmful videos and positive content that talks about recovery from steroids or their side effects. It's not possible for the
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