Titan plots wider play in premium watches
₹25,000 or above. The company seeks to cash in on the growing inclination among fashion-savvy consumers to showcase and invest in branded timepieces, said a senior executive of the company. As India’s largest retailer of watches and jewellery brands, Titan has a network of over 1,000 exclusive watch outlets.
Its products are also available at 8,000 multi-brand outlets as well as e-commerce platforms. Titan has established its presence in the high-end watch market with offerings like Titan Edge Ceramic, Nebula, and Xylus. It also serves as a retailer for global brands like Coach and Tommy Hilfiger.
“Premium is a very big market opportunity and we have always been the leaders in the mid-market segment. In the last two years, we found many premium launches doing well. For example, the Titan Edge cluster is doing really well.
We launched Titan Edge Ceramic Squircle—priced at ₹42,000—that’s flying off shelves. This has given us a lot of confidence that when we are presenting something very differentiated, consumers are lapping it up," Suparna Mitra, chief executive, watches and wearables division, Titan Co. Ltd, said in an interview.
Mitra highlighted a ‘newfound’ affinity towards the premium watch market, that is growing at a very fast pace, albeit on a small base. The company has firmed up an internal plan to develop the premium segment of the watch market. The strategy is well-defined, and the company is ‘putting together’ the framework and the execution plan, Mitra said.
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