To keep younger employees happy, India Inc companies are perfecting a new reward playbook
India Inc is transforming its approach to rewarding employees as Gen Z enters the workforce, moving from traditional certificates to digital rewards like badges, notes, and points for instant gratification, ToI reported on August 8. Companies such as Epsilon India, Roche Information Solutions India, Merck India, Thryve Digital, and Allstate India are leading this change, integrating innovative methods to engage and motivate younger employees.
A standout initiative is Epsilon India’s ‘passport’ called ‘Citizen of Youniverse’. «People, especially the younger lot, like to post everything on Instagram. The ‘passport’ will get stamped every time an employee takes part in any office gathering or event,» said Sonali De Sarker, the company’s HR head.
Roche Information Solutions India has launched an internal marketplace called Applause, said the report (by Veena Mani). «Points can be redeemed to buy anything. It could be a pair of headphones or tickets,» explained Raja Jamalamadaka, the company’s MD.
Several firms such as Merck India, Thryve Digital, and Allstate India have introduced leaderboards that enable employees to congratulate or thank each other, regardless of rank. «Youngsters are particular about having a social quotient and emotional quotient. Such boards help in achieving this,» mentioned Balasubramanian Sankaranarayanan, president and CEO of Thryve Digital.
Merck India acknowledges employees through three types of awards: annual appreciation week, panel-based awards, and spot awards. Allstate India
