Treat your customers as RoIlty
customer satisfaction and acquisition while making every marketing dollar count.
This emphasis on strategy alignment empowers us to shape the future of marketing in banks. Banks are increasingly investing in corporate branding, celebrity endorsements and targeted marketing for segments like startups and MSMEs to drive digital adoption. The ability to execute swift, need-based marketing campaigns is crucial. For banks focused on deepening customer engagement and loyalty, embedding marketing at the core of their transformation strategy is imperative.
As a result, some banks have increased marketing spend to 30-40% y-o-y. However, organisations are struggling to get the desired RoI. Convergence of traditional (TV ads, etc) and digital marketing (online ads, etc) platforms is critical to improving marketing RoI. Linking brand and marketing efforts to enterprise value — driven by revenue growth, customer loyalty in the short-to-medium term, and brand equity over the long term — is essential.
The risk of falling behind has never been more significant as the digital age redefines marketing and branding. But this shift also presents a golden opportunity by putting tech and data at the core. Digital marketing has enabled personalised and impactful campaigns, offering customised products directly to customers.
Digital marketing has significantly picked up, with an overall share for leading Indian banks rising from 10% in 2015 to 25% today. BFSI is now the fourth-biggest sector in terms of digital impression. According to
