Twitter blue bird has flown as Musk says X logo is here
By Supantha Mukherjee and Martin Coulter
STOCKHOLM (Reuters) -Elon Musk and Twitter Chief Executive Officer Linda Yaccarino unveiled a logo for the social media platform on Monday that featured a white X on a black background as a replacement for the familiar blue bird symbol.
«X is here! Let's do this,» tweeted Yaccarino, who also posted a picture of the logo projected onto the company's offices in San Francisco.
Both Yaccarino's and Musk's Twitter handles feature the X logo, although the Twitter blue bird is still visible across the platform.
"#GoodbyeTwitter" was trending on the platform with reference to the old logo as some users criticised the new one.
Musk said on a post on Sunday he wanted to change Twitter's logo and polled his millions of followers on whether they would favour changing the site's colour scheme from blue to black.
He posted a picture of a stylised X against a black outer space-themed background. He also referred to the «interim X logo,» and tweeted that «soon we shall bid adieu to the Twitter brand and, gradually, all the birds».
In response to a tweet asking what will tweets be called under X, Musk replied «x's».
The original Twitter logo was designed in 2012 by a team of three. «The logo was designed to be simple, balanced, and legible at very small sizes, almost like a lowercase „e“,» tweeted Martin Grasser, one of the designers.
Matt Rhodes, strategy lead at creative agency House 337, told Reuters any changes to a brand so established in popular culture was a risk.
«Only a few brands have become verbs or seen themselves referred to in global news outlets as often as Twitter has,» he said.
«Anything that makes it harder for people to find, or want to open the app on their cluttered phone
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