Universal Music pens Meta deal allowing its music to appear on WhatsApp

livemint.com:

Universal Music Group artists will see their songs made available on WhatsApp for the first time, after the record label struck a new licensing deal with Meta Platforms. The world’s largest music company has signed an expanded multi-year global agreement that allows music from its artists and songwriters to be used and shared across Meta’s global network of platforms, including Facebook, Instagram, Messenger, Horizon, Threads and WhatsApp.

The group’s artists include Taylor Swift, Adele and Elton John. The two companies initially penned a deal in 2017 that saw Universal Music license its recorded music and music publishing catalogs across Facebook’s platforms, which mainly covered songs used in the background of videos and “other social experiences" on Facebook, Messenger, Instagram and Oculus.

That deal paved the way for a new revenue stream for the industry, as user-generated videos hadn’t before generated income for artists and relied on burdensome legal proceedings to have unlicensed content removed. With Monday’s new agreement, the companies said monetization opportunities for Universal Music artists and songwriters have been expanded with short-form video and licensed music for WhatsApp.

“The new agreement reflects the two companies’ shared commitment to protecting human creators and artistry, including ensuring that artists and songwriters are compensated fairly," the companies said in a joint statement. They will also continue to work together to address the growing threat from unlicensed AI-generated content that could affect artists and songwriters, they said.