US’s T20 tournament Major League Cricket signs Viacom18 as media partner in India
Upcoming professional Twenty20 cricket league in the US, Major League Cricket (MLC) has signed media rights partnership in India with Viacom18 Media Private Limited’s sports network. The league, operated by American Cricket Enterprises (ACE) and sanctioned by USA Cricket, will be covered on OTT platform JioCinema and broadcast television coverage on Sports18, beginning July.
Knight Riders Group owns LA Knight Riders, Indiawin Sports owns MI New York, Anand Rajaraman, Venky Harinarayan own San Francisco Unicorns, Chennai Super Kings, Anurag Jain and Ross Perot Jr. own Texas Super Kings, Washington Freedom is owned by Sanjay Govil.
Seattle Orcas is led by a consortium of owners including The GMR Group and Satya Nadella. The inaugural season will be played in a round-robin format with the four best performing teams competing in a playoff and final round on July 30.
The first match will be between Texas Super Kings and the Los Angeles Knight Riders at Grand Prairie Stadium near Dallas, TX. The GMR Group (co-owners of the Delhi Capitals) and Microsoft chairman & CEO Satya Nadella, is a consortium managed by the GMR Group.
Viacom18 Sports, head of strategy, partnerships and acquisitions, Hursh Shrivastava saud: “Indian viewers love T20 cricket, and we expect them to enjoy the action from the inaugural edition of the league across our platforms.“ Vijay Srinivasan, co-Founder, Major League Cricket said: “Our six teams feature T20 players who fans in India love to watch, and they are the right partner to showcase sports broadcasts in the world’s largest cricket market.“ Kieron Pollard, Rashid Khan, Nicholas Pooran, Trent Boult, Dewald Brevis and Kagiso Rabada will represent MI New York. LA Knight Riders will see Sunil Narine,
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