Verizon adapts new brand strategy: New logo, wireless and home internet plans, all you need to know

economictimes.indiatimes.com:

Verizon adapted a fresh brand strategy and it looks like they have risen to the occasion and made a comeback with all guns blazing. The telecom giant was rather falling behind due to stiff competition from other telecom and internet providing players in the market but not anymore, as Verizon's new deals have been curated in such a manner that it blows off all other offerings by its competitors. However, are they as good as being claimed? Only you can check it out if they work for your needs.

What are Verizon's new branding plans?

For starters, the telecom giant revamped its brand logo, along with upgrading few of its coverage plans and some streaming options for premium platforms like Netflix, Disney, according to USA Today.

Verizon's new ad campaign features nostalgic touch

Verizon's new ad campaign strategy has a touch of the classics, dating back to the "Can You Hear Me Now?" commercials, that saw an appearance of a Verizon technician, played by a popular actor. However, the new commercial will have the same flair but will see a new and real-life Verizon engineer, named Mike Morgan, which in itself is a very unique concept.

Verizon's home and wireless internet plans have some special surprises

Verizon's MyHome internet plan at a $35 monthly rate is quite a pocket-friendly deal and also comes with a condition that it won't change for up to four years, benefitting low-income users. Customers can also add-on new streaming options including Disney, Netflix,