Vestwell bolsters 401(k) leadership with JPMorgan deal

investmentnews.com:

Vestwell is solidifying its leadership in the 401(k) space through a new collaboration with JPMorgan.

On Wednesday, the fintech company announced it has partnered with JP Morgan Asset Management to expand distribution of its Everyday 401(k) offering.

Under the arrangement, the workplace savings platform for small businesses, initially available only through JPMorgan Chase business banking, will now also be accessible to financial advisors on the Vestwell platform.

“Vestwell’s strategic partnership with J.P. Morgan Asset Management signals the industry’s emphasis on expanding access to premier workplace savings solutions,” Aaron Schumm, founder and CEO of Vestwell, said in a statement Wednesday.

The Everyday 401(k) plan is also introducing new capabilities, allowing financial advisors to act as 3(38) investment managers on workplace retirement plans.

“Enabling advisors to serve as a 3(38) investment manager, and complementing our own distribution with Vestwell’s team, will enable us to reach even more financial advisors and their clients with Everyday 401(k),” added Steve Rubino, head of retirement at J.P. Morgan Asset Management.

The partnership expands on Vestwell’s existing capabilities to support financial advisors with a focus on workplace savings practices. Vestwell’s white-label platform includes omnichannel service, enhanced employer engagement, personalized onboarding, and compliance with complex legislation, among other features and serves.

Vestwell and JPMorgan Asset Management’s relationship began in 2023 with a partnership to enhance JPMorgan’s recordkeeping options and provide a comprehensive solution for clients.

More recently in December, Vestwell completed its $125 million Series D funding round, making